BUS 330 Week 5 Quiz

BUS 330 Week 5 Quiz

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BUS 330 Week 5 Quiz

  1. The marketing field has received criticism for the negative impact of its practices on certain populations. Which of the following was NOT among the affected groups discussed in Chapter 10?
  2. Which of the following statements does NOT summarize the point of an example given in Chapter 10 about the ethical requirements of employees toward their employers?
  3. What advantage of transparency that applies to the employee-employer relationship was discussed in Chapter 10?
  4. Which marketing practice listed here was NOT included in the discussion of unacceptable practices in
    Chapter 10?
  5. Which statement BEST describes the advertising industry’s position on marketing to children?
  6. Which of the following lists was presented in Chapter 10 as a possible organizational structure for advertising agencies?
  7. Which of the following answers BEST summarizes the view of Professor Don Schultz on individuals’
    preparation for the role of Chief Marketing Officer (CMO)?
  8. Why are unacceptable marketing practices difficult to control with laws, according to Chapter 10?
  9. Which of the following was NOT discussed in Chapter 10 as an area of opportunity for marketers?
  10. The marketing function of a business returns value to its owners and investors. Which of the following examples illustrates that value generated?
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BUS 330 Week 5 DQ 2 Marketing Ethics and Children

BUS 330 Week 5 DQ 2 Marketing Ethics and Children

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Week 5 DQ2

Marketing Ethics and Children

Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing.  You must use the text and at least one additional scholarly source.

Guided Response:

Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking.  Challenge your peers by asking a question that may cause them to reevaluate their explanations.  Provide examples that support your peers’ explanations or that provide a different perspective

BUS 330 Week 5 DQ 1 Corporate Social Responsibility

BUS 330 Week 5 DQ 1 Corporate Social Responsibility

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Week 5

DQ 1 Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues. You must use the text and at least one additional scholarly source.

Guided Response:

Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations. Provide examples that support your peers’ explanations or that provide a different perspective

BUS 330 Week 5 Assignment Final Paper

BUS 330 Week 5 Assignment Final Paper

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Week 5

Focus of the Final Paper

The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application.

Assuming the role of Marketing Manager, select a product that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

  1. Describe the product by analyzing its customer value equation as it relates to the four utilities of customer value.
  2. Explain how the marketing process will be applied to the promotion of the product you’ve selected. How would you develop, execute, and measure a campaign for this product?
  3. Applying your knowledge of the four p’s of the marketing mix, describe how you would apply the segmentation, targeting, and positioning (STP) approach to market the product, and how you might incorporate the Customer Relationship Management (CRM) philosophy into your marketing program.
  4. Analyze and explain the major environmental factors and trends in those countries that might affect sales of the product?
  5. Who are currently the largest customers of the product in its home market, and who would be its likely customers abroad?
  6. Analyze the competition of the product category in the foreign market you’ve identified. Describe the nature of competition in that product category.
  7. Describe the U.S. and international ethical marketing considerations.

BUS 330 Week 4 Quiz

BUS 330 Week 4 Quiz

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BUS 330 Week 4 Quiz

  1. What media timing strategy does the following example represent? A new restaurant advertises on local radio with 40 spots per week for two weeks, followed by 20 spots per week every other week for the next twelve weeks.
  2. Which of the following statements was discussed in Chapter 9 as a benefit of developing and following a written marketing plan?
  3. What typically differentiates a marketing plan intended for an internal audience from one written for potential investors?
  4. Which answer BEST describes the use of the BCG Matrix as an input to business strategy?
  5. What is missing from the following media goal statement? “Advertising in printing trade journals will create increased awareness of PrinTower’s variable data printing equipment.”
  6. Why is analysis important to the business function of marketing management?
  7. Why should marketers emphasize consistency of marketing communications across all message channels?
  8. Which terms describe the market-product strategy in the following example? The manufacturer of
    Zukes™ all-natural dog-training treats brings to market a clicker device for training dogs.
  9. What measure of campaign performance does the following example represent? Calluniverse sends a text message to its high-usage segment of customers, offering a free phone upgrade on contract renewal. The call to action is “Reply *mynewphone to agree to this offer.”
  10. What strategic similarity exists between the Question Marks of the BCG Matrix and the Diversification strategy in Ansoff’s Matrix?

BUS 330 Week 4 DQ 2 Marketing Plan

BUS 330 Week 4 DQ 2 Marketing Plan

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DQ 2 Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? If your client does not agree with your marketing strategy for his business, explain how you would respond and what approach you would use to convince the client the marketing plan can be successful. You must use the text and at least one additional scholarly source.

Guided Response:

Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanation of the marketing plan. Assume the role of the client for at least one of your peers’ posts and present questions, as well as reasons the client may not accept the marketing plan based on what you have learned.

BUS 330 Week 4 DQ 1 Functions of Marketing Management

BUS 330 Week 4 DQ 1 Functions of Marketing Management

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Week 4

DQ 1 Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source.

Guided Response:

If you select Target, you may use Video 9.1: Marketing Success as a source. Approach this discussion from the role of a Marketing Manager. Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations for the four functions of management. Provide examples that support your peers’ explanations.