BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam

BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam

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DQ 1

Proctor & Gamble in Vietnam. Review the article:

Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html

Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G’s strategy to enter the Vietnamese market?

In developing a marketing plan, identify the characteristics of the marketing plan that P&G should implement to boost performance?

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BUS 620 Week 6 Assignment Final Paper

BUS 620 Week 6 Assignment Final Paper

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Week 6 Final Paper

Focus of the Final Paper

Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. Based upon your situation analysis, you will (2) develop an organizational mission and forecast performance goals. Based upon your objectives, you will (3) create a marketing strategy. Based upon your strategy, you will (a) segment and target potential customers. Based upon your customer targets, you will (b) choose an appropriate and integrated marketing mix, including: products and services, pricing, promotion and advertising, distribution and location, and other elements of the marketing program – the summary and specific recommendations for the execution of the plan.

BUS 620 Week 5 DQ 2 Going Global

BUS 620 Week 5 DQ 2 Going Global

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Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?

BUS 620 Week 5 DQ 1 Marketing Channels

BUS 620 Week 5 DQ 1 Marketing Channels

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DQ 1

Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.

What are the benefits and limitations of selling through a store front and online?

BUS 620 Week 5 Assignment Marketing in a Global Economy

BUS 620 Week 5 Assignment Marketing in a Global Economy

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Week 5 Assignment

Marketing in a Global Economy. Review the following article:

Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest.

According to the article, Italy poses a “reputational risk” for Starbucks. In a 2-3 page paper, examine some of the challenges Starbuck’s faces in addressing that risk. Determine whether there is a strategic advantage to entering the Italian market. How should competitor’s marketing strategies inform and influence Starbuck’s entry into this new market? Should it even enter Italy at all?

Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed

BUS 620 Week 4 DQ 2 Product Development Process

BUS 620 Week 4 DQ 2 Product Development Process

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DQ 2

Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.

Guided Response: What lessons do you draw about the importance of using a concurrent rather than a sequential approach in the product development process? What impact does the effective management of the product life cycle have on the market success of a new product?

BUS 620 Week 4 DQ 1 The Role of Pricing

BUS 620 Week 4 DQ 1 The Role of Pricing

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DQ 1

The Role of Pricing. Review the article:

Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review.

Is your own buying behavior influenced by coupons and sales?

Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart?

Will Ron Johnson’s four-year plan be successful over the long-term? Why or why not?