CGD 218 Week 5 Journal Packaging Visual Communication

CGD 218 Week 5 Journal Packaging Visual Communication

To Download This Material Click HERE: DOWNLOAD

Or Copy The Link:  http://www.fortuneofstudents.com/cgd-218-week-5-journal-packaging-visual-communication/

Product Description

Packaging Visual Communication. Over the past few weeks, you’ve worked to put together a communication piece through the use of visuals. Describe the steps you took to get to your finished communication product, and explain how these steps were helpful. Finally, describe how failing to put as much effort into the preparation stage could be detrimental to the ultimate communication of your message, and describe how this concept can be applied to the messages you communicate in your work environment

Advertisements

CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy in Business

CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy in Business

To Download This Material Click HERE: DOWNLOAD

Or Copy The Link:  http://www.fortuneofstudents.com/cgd-218-week-5-dq-2-reflecting-on-visual-literacy-in-business/

Product Description

Reflecting on Visual Literacy in Business. Review the concepts we’ve covered in the past few weeks of this course, and list five take-away’s. Explain why the five take-away’s are relevant to you. Then, describe at least one concept that is either still unclear to you, or one you’d like to explore further

CGD 218 Week 5 DQ 1 Social Media

CGD 218 Week 5 DQ 1 Social Media

To Download This Material Click HERE: DOWNLOAD

Or Copy The Link:  http://www.fortuneofstudents.com/cgd-218-week-5-dq-1-social-media/

Product Description

Social Media. Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? What are the cons, and how do you think they can be avoided, to prevent a communication disaster? Identify one example that illustrates effective use of social media, and one example that illustrates ineffective use of social media

CGD 218 Week 5 Assignment Final Project Using Visuals to Communicate a Message

CGD 218 Week 5 Assignment Final Project Using Visuals to Communicate a Message

To Download This Material Click HERE: DOWNLOAD

Or Copy The Link:  http://www.fortuneofstudents.com/cgd-218-week-5-assignment-final-project-using-visuals-to-communicate-a-message/

Product Description

Assignment Instructions: Visual media can have significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot.

For this project, use the concepts you’ve learned in this course to effectively apply visuals to a business-related message. Below, you will find just a few examples of how visuals can be utilized to communicate a message in the business setting. Feel free to choose one of these examples, or select one that is not listed.

Examples of Business Communication How Each Example Might Look for Your Assignment

Presentation on department achievements

PowerPoint slides with visuals, and associated speech in the Speaker’s Notes section at the bottom.

Print advertisement for your own business

Word document or PDF version of an advertisement, complete with appropriate image(s), composition, typography, and company logo.

Training materials on your job responsibilities

Word document or PDF version of job instructions, using typography, composition, and relevant images to promote clarity.

Company website

Word document, PowerPoint, or PDF “mock-up” that illustrates what you would want your website to look like. Complete with appropriate images, effective composition and color usage, company logo, and shapes representing where the buttons would be.

Informational brochure for a corporate event

Word document or PDF version of the brochure, containing appropriate visuals; typography; effective design, composition, and color scheme; as well as with relevant information on the event.

Throughout each of the five weeks of this course, you will decide on a message to communicate, determine the most effective platform or medium for that message, and select the most appropriate visuals to support the message. Note that each visual should be referenced.

Then, in week 5, you will finalize your communication piece and submit it along with a 3- to 5-page paper explaining the rationale behind your communication decisions.

CGD 218 Week 4 DQ 2 Advertising

CGD 218 Week 4 DQ 2 Advertising

To Download This Material Click HERE: DOWNLOAD

Or Copy The Link:  http://www.fortuneofstudents.com/cgd-218-week-4-dq-2-advertising/

Product Description

Advertising. The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating:

“Don’t tell me about your manure, tell me about my flowers”

View the advertisements, below. Then, select three and explain if and how you see the above concept in action. Describe what product or service each of the three ads is trying to sell (e.g., manure). Then, explain what you think each ad is actually selling (e.g., a beautiful flower garden). Finally, describe whether you can think of any ethical concerns related to this approach of communication. Obama: “Hope” (Political Campaign Poster) (http://en.wikipedia.org/wiki/Barack_Obama_%22Hope%22_poster) “We Can Do It!” (Propaganda Poster) (http://en.wikipedia.org/wiki/We_Can_Do_It!) Old Spice: The Man Your Man Could Smell Like (http://www.youtube.com/watch?v=owGykVbfgUE) 1984 Apple’s Macintosh Commercial (http://www.metacafe.com/watch/824562/1984_apples_macintosh_commercial/) Volkswagen: “Think Small” (Print Ad) (http://en.wikipedia.org/wiki/File:Think_Small.jpg)

CGD 218 Week 4 DQ 1 Brand Identity

CGD 218 Week 4 DQ 1 Brand Identity

To Download This Material Click HERE: DOWNLOAD

Or Copy The Link:  http://www.fortuneofstudents.com/cgd-218-week-4-dq-1-brand-identity/

Product Description

Brand Identity. As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.”

For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above.

Your mood board can be created through Microsoft Word, PowerPoint, Glogster (http://www.glogster.com/), or Adobe Photoshop (converted to PDF). Once it is created, post it to the discussion forum as an attached file or a link. Describe the elements you included in your mood board, and explain how each one contributes to the overall brand identity for the company you’ve selected.

CGD 218 Week 4 Assignment Final Project – Step Three

CGD 218 Week 4 Assignment Final Project – Step Three

To Download This Material Click HERE: DOWNLOAD

Or Copy The Link:  http://www.fortuneofstudents.com/cgd-218-week-4-assignment-final-project-step-three/

Product Description

Final Project- Step Three. You should now have a strong outline for the message you plan to communicate in your final project, as well as a good idea of how you want to incorporate visuals. This week, locate at least five possible visuals that you might utilize for your final project (e.g., photographs, drawings, video clips, screenshots, etc.), and add them to your existing project draft. Be sure to reference any visuals that you did not create. Then, 1-2 pages, explain why you selected the visuals you did, how they support your intended message, and what reaction or results you hope to gain from the use of these visuals.