CGD 318 Week 5 Final Paper

CGD 318 Week 5 Final Paper

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For the Final Paper, you will be evaluating the public relations practices at an organization based on all the chapters in the course text.

Develop a paper that answers the following questions based on the organization of your choice. You may pick any organization as long as your choice has information available to answer the following questions.

  1. Analyze how the organization used public relations to create a brand and influence public opinion.
  2. How is your selected organization adapting to the social media sites and other venues in the 21st century?
  3. Identify a crisis that the organization has faced or is facing and analyze how it was or is being handled by the organization (include an evaluation of the organization’s response to the crisis in your analysis).
  4. Compare and contrast the similarities and differences between the public relations campaigns of your organization and another organization. If your organization is for-profit, select a non-profit organization for your comparison organization, and if your organization is non-profit, select a for-profit.
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CGD 318 Week 5 DQ 2 Public Relations in the 21st Century

CGD 318 Week 5 DQ 2 Public Relations in the 21st Century

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CGD 318 Week 5 DQ 1 Public Relations & Non-Profit Organizations

CGD 318 Week 5 DQ 1 Public Relations & Non-Profit Organizations

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  1. Public Relations & Non-Profit Organizations. Select a non-profit organization (American Red Cross, Salvation Army, etc.) and assess the role of public relations in that non-profit organization. Compare and contrast at least two characteristics between a for-profit organization and a non-profit organization. Respond substantively to at least two of your classmates’ postings.

CGD 318 Week 4 Quiz

CGD 318 Week 4 Quiz

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Week Four Quiz. Complete the quiz on the assigned readings for the week.

CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and Entertainment

CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and Entertainment

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Business, Sports, Tourism, and Entertainment. Synthesize the course materials and evaluate how the public relations professional educates the media using a specific example either from a corporation, a sports celebrity, tourism (for a state, for example), or for an entertainer. Respond substantively to at least two of your classmates’ postings.

CGD 318 Week 4 DQ 1 Global Impact of Public Relations

CGD 318 Week 4 DQ 1 Global Impact of Public Relations

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Global Impact of Public Relations. Select an organization from the United States that conducts business in countries other than the U. S., and assess the impact of global public relations on buyer behavior (hint: Coca-Cola, Disney, McDonald’s, etc.). Respond substantively to at least two of your classmates’ postings.

CGD 318 Week 3 Quiz

CGD 318 Week 3 Quiz

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Week Three Quiz. Complete the quiz on the assigned readings for the week.