MKT 438 Week 5 Team Assignment Public Relations Campaign Final

MKT 438 Week 5 Team Assignment Public Relations Campaign Final

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Learning Team Instructions: Final Paper and Presentation

  • Resources: University Library, Internet
  • Prepare 15-17 Microsoft® PowerPoint® slides with speaker notes illustrating the strategy and tactics of your PR Campaign.
  • Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign:

o    An executive summary

o    An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization.

o    An analysis of the impact of ethical considerations

o    An analysis of the impact of technology considerations

o    Globalization considerations

o    A crisis management plan

o    A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.

  • Strategies to evaluate the effectiveness of the campaign
  • Format according to APA standards.
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MKT 438 Week 4 Learning Team Assignment Public Relations Campaign Strategy Paper

MKT 438 Week 4 Learning Team Assignment Public Relations Campaign Strategy Paper

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Learning Team Assignment: Public Relations Campaign: Strategy Paper

  • Resources: University Library, Internet
    ·    Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

    o    List objectives for the PR Campaign.

o    Identify the organization¿s publics.

o    Identify the risks in the strategy.

o    Write a media release and create a media distribution list for the media release.

o    Develop a tactical plan utilizing at least five of the following PR tools:

  • Event planning
  • Open house
  • Press conference
  • Community event
  • Sponsorship
  • Corporate newsletter¿internal or external
  • Direct mail
  • Internet or intranet
  • Promotional items
  • Promotions¿sweepstakes
  • Spokesperson

                    o       Evaluate the business implications of your PR Campaign

MKT 438 Week 3 Functions of Public Relations Paper

MKT 438 Week 3 Functions of Public Relations Paper

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Individual Assignment: Functions of Public Relations Paper

o    Resources: University Library, Internet

o    Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications.

o    Write a 1,050- to 1,400-word paper in which you complete the following:

o    Explain the organizational and societal functions of PR.

o    Identify an issue within that organization that would have both organizational and societal implications.

o    For that organization, explain how you would address both the organizational and societal audiences.

o    Format according to APA standards.

MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

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Learning Team Assignment: Public Relations Campaign: Overview Paper

  • Resources: University Library, Internet, and the Virtual Organizations can be found on your student Web site at http://www.ecampus.phoenix.edu.
  • Select a PR scenario from the following list:

o    An organization is planning to introduce a new product or service in another country.

o    An organization wants to position itself as a leader in embracing diversity in the workplace.

o    An organization is experiencing security issues associated with operating on the Internet.

o    An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions.

o    An organization is re-evaluating its current PR policies and strategizing future PR campaigns. It is trying to utilize both good corporate citizenship (goodwill) and crisis management (ill-will) PR approaches.

  • Selectone of the Virtual Organizations that operates in your selected scenario. This organization will be the basis for your PR Campaign.
  • Attainyour instructor¿s approval before starting this project.
  • Prepare a 1,050- to 1,750-word detailed outline of your campaign addressing the following:

o    Identify the selected organization¿s PR issues based on your selected scenario.

o    Identify your target audience for the PR Campaign.

o    Discuss ethical implications related to the PR issues.

o    Develop a market research plan to support your PR Campaign strategy development.

o    Analyze how the PR Campaign will affect the marketing function of the organization.

o    Analyze the similarities and differences between proactive and reactive PR.

  • Format your paper according to APA standards.

MKT 438 Week 1 Defining Public Relations Paper

MKT 438 Week 1 Defining Public Relations Paper

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Individual Assignment: Defining Public Relations Paper

  • Resources: University Library, Internet
  • Write a 700- to 1,050-word paper in which you define PR. Include in your paper:

o    Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, text books, and so forth.

o    Compare and contrast these definitions in your paper.

o    Explain why you think there are so many different definitions of PR.

o    Prepare to discuss this assignment in class.

o    Format your paper according to APA standards.