MKT 571 Week 6 Team Assignment Product Launch Plan

MKT 571 Week 6 Team Assignment Product Launch Plan

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  1. Learning Team Assignment: Product Launch Plan
  • Develop a product launch plan for two markets (domestic and international).
  • Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan:
  • o   Product description
  • o   Product positioning
  • o   Targeting
  • o   Market needs
  • o   Market potential and market growth
  • o   Company SWOT analysis (include analysis from both countries chosen)
  • o   The competition
  • o   Marketing objectives and marketing strategy
  • o   Pricing
  • o   Marketing communication (including public relations)
  • o   Distribution strategy (domestic and international market entry)
  • o   Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)
  • o   Marketing research conducted for the plan
  • Format your paper consistent with APA guidelines.
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MKT 571 Week 6 Team Assignment Final Marketing Plan

MKT 571 Week 6 Team Assignment Final Marketing Plan

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MKT 571 Week 5 Team Assignment Communications Plan

MKT 571 Week 5 Team Assignment Communications Plan

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  1. Learning Team Assignment: Communications Plan
  • Develop a communications plan for your product launch, including both your domestic and international markets.
  • Write a 700- to 1,050-word paper addressing the following:
  • o   Evaluate factors involved in developing and managing an effective marketing communications plan for the new product.
  • o   Evaluate advertising and promotion programs for the new product.
  • o   Evaluate the technology trends available to help you market the product.
  • o   Compare and contrast the marketing communication strategies for both your domestic and international markets, and explain the differences.
  • Format your paper consistent with APA guidelines.

MKT 571 Week 4 Team Assignment Classic Airline Channel and Pricing Strategy

MKT 571 Week 4 Team Assignment Classic Airline Channel and Pricing Strategy

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  1. Learning Team Assignment: Channel and Pricing Strategies
  • Select a second country as the international market for your product. Your home country was selected in Week Two.
  • Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.
  • Write a 1,400- to 1,750-word paper completing the following:
  • o   Justify your choice of international market. The justification should employ specific data from research conducted.
    • What is the sustainability of the market?
    • What are the factors that influence your selected market?
      • o   Trends
      • o   Size of market
      • o   Growth rate
      • o   Profitability
    • o   Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.
    • o   Include pricing strategies for entering both the domestic and international markets.
    • o   Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:
      • Government, political, or governing bodies
        • o   Who are the major legal entities?
        • o   How might they influence organizational choices?
        • o   What are the risk factors?
        • Economic
          • o   What is the role of interest rates, exchange rates, and monetary or fiscal policies?
          • o   How might the organization use these factors to avoid to risk?
        • Innovation and technology
          • o   What are the key innovations and technologies available to the organization?
          • o   How might changing technologies be used to the organization’s advantage?
        • Social and demographic
          • o   How might cultural diversity be used to add value to the organization?
          • o   What skills might organizations need to implement the strategy?
          • o   What are the costs involved in acquiring those skills?
        • Format your paper consistent with APA guidelines.